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Tv Hub product (UX and Hardware design)

At the core of this product design approach, lies an unwavering commitment to understanding human behavior and needs. Whether crafting intuitive user interfaces or conceptualizing cutting-edge hardware products, empathy is the guiding principle that informs every design decision. By immersing ourselves in the user's world, uncovers insights that spark innovation and drive meaningful change.
Tv Hub is truely stands out for simplicity.Tv Hub combined TV experience with collection of latest movies and series(Video on Demand) and the world of apps, all in one place. Modern remote control with Google Assistance capabilities that allows smart search and navigation and only necessery buttons that allows simple interaction and navigation all over the interface.

Statement by the Red Dot Award Jury

" This future-oriented set-top box is characterised by a distinctively minimalist design, allowing it to harmonise well with any modern interior."

Tv Hub product design, product of the Tele2 (formerly shared product of Com Hem and Boxer), won precious Red Dot award. The Com Hem Tv Hub, an Android-based set-top box, enables access to a full range of entertainment in one central place. It combines video on demand, user-defined apps and linear TV so that the user can access all kinds of media independent of time and place. The principle of simplicity is illustrated through a purist design of the box and its accompanying remote control. The box featured with an advanced and high-quality features.


From sketch to launch

We had a vision to design the first user experience in Sweden that truly simplified viewing through gathering all entertainment in one place. We put our customer's at the heart of the design process and delivered a simplified and premium experience. Transforming classic TV experiences into today's content driven and modern interface was truely a shift in habbit and the way we interact with TV. As a lead designer, my role was to partner with product managers and engineers for feature's definitions, help designers with design specification, define design system, set guiding principles for animation for all steps of the user's journey.
While I am humbled by the opportunities and accolades that have come my way, I remain steadfast in my pursuit of growth and learning. Each day presents a new canvas on which to paint, a new challenge to overcome, and a new opportunity to make a difference. With gratitude and humility, I look forward to continuing this journey of discovery, innovation, and impact.

Red Dot Award Winner


Tv Hub product of the Tele2 won precious Red Dot Product Design awards for the minimalist design of set-top box and remote control.

CSI Award Winner


Tv Hub User Experience Design won CSI Award in the category of the Best TV user experience - Operator deployment. CSI Awards celebrating excellence and achievement in the TV industry.

Connies Award Winner


Tv Hub product won two Connies Awards in the category of the Best User Experience Design and won International Grand Prix outstanding design and innovative product of the year.

Hardware Product Design

WiFi Hub design - C2

WiFi Hub C2, product of the Tele2, designed elegantly to fit in Scandinavian home environment. WiFi Hub C2 with latest technology that extends beyond speed and reach, designed uniquely to be aesthetically appealing. Glossy high-end details and beautiful texture with hidden light to illuminate pleasantly designed to be match with family product and fit in modern home digital entertainment.

WiFi Hub design-L2

WiFi Hub L2, product of the Tele2, designed elegantly to fit in Scandinavian home environment. WiFi Hub L2 with latest technology that extends beyond speed and reach, designed minimalist to be aesthetically appealing. Glossy high-end details and beautiful texture with hidden light to illuminate pleasantly designed to be match with family product and fit in modern home digital entertainment.